SIMILARITIES OF LINEAR and transactional model of communication
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Answer:
In the linear model, the sender communicates to the receiver. It is a one way channel. The examples in the book are radio and television broadcasting. In the transactional model there are two people communicating to one another simultaneously.
The linear communication model was first introduced by Shannon and Weaver in 1949. In this model, the message travels one direction from the sender to the receiver. In other words, once the sender sends the message to the receiver, the communication process ends.
Transactional model of communication is the exchange of messages between sender and receiver where each take turns to send or receive messages. ... The model is mostly used for interpersonal communication and is also called circular model of communication.
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The 3 models of communication represent progress and improvement from the sooner model to the subsequent one.
They are:
- Linear:
A sender encodes a message via a channel and also the message is decoded by the receiver. it's found generally in mass communication; tv, radio, newspapers, etc.
- Interactive:
To start with, a message is encoded and sent to the secret writing receiver, even as within the Linear Model.
At this time, however, the roles reverse and also the receiver turns sender associated sends an encoded response to the initial sender World Health Organization has currently turned receiver; as an example, a conversation or associate email and text exchanges.
- Transactional:
This is the more sophistication of communication technique, leading to face-to-face interaction.
Messages is sent back and forth at the same time, by one sender to variety of receivers World Health Organization will raise queries or build comments in associate orderly manner; as an example, as a video conference or a Zoom interactive seminar or webinar.
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