six importance of advertising
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Advertising creates awareness by informing consumers. Awareness: It creates an awareness among consumers about the availability of any particular product or service in the market. ... Information: It informs a consumer, mainly about; various features, benefits, price and use of an advertised product or service.
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The major advantages of advertising are:
(1) introduces a new product in the market,
(2) expansion of the market,
(3) increased sales,
(4) fights competition,
(5) enhances good-will,
(6) educates the consumers,
(7) elimination of middlemen,
(8) better quality products,
(9) supports the salesmanship
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