SLEPT is widely used by marketers in analyzing their marketing environment it is an acronym for
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SLEPT stands for Social, Legal, Environmental, Political, and Technological.
Instructor: Dr. Douglas Hawks
Managers need to constantly watch their external environment if they want to remain competitive and successful.
When identifying and assessing characteristics of a business environment, there is always an acronym managers can use to help organize their thoughts and ensure they conduct a complete analysis. One such acronym that is especially popular in the United States and England is SLEPT.
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Answer:
SLEPT is a widely used abbreviation for social, legal, environmental, political, and technological.
Explanation:
- SLEPT is a business-environment analytical tool.
- It is an important strategy widely used by marketers in analyzing their marketing environment.
- Each of the components in SLEPT includes factors that affect the growth of a company.
- SLEPT is an acronym for social, legal, environmental, political, and technological.
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