Smriti works as a marketing manager in a small company.The com a new brand of room fresheners through aggressive promotion. in demand and its sales are low.Smriti decides to study the reaso the product through a market research.Keeping in view the vo will be impractical for her to handle it all by herself.In order to s team of executives.She gives them the necessary authority and as to conduct the research and report back to her so that she can In context of the above case: Identify and explain the concept used by Smriti to share her subordinates.
Answers
Answer:
(a) The communication tool used by the marketer to improve its image is 'Public Relation'. It refers to the activities undertaken by an organisation to promote and protect the image of an organisation or its product. It aims at strengthening the relations of the organisation with its customers, shareholders, employees, investors, etc.
(b) The following points highlight the role of public relations.
1. Building public relations helps an organisation to function smoothly and achieve Me desired objectives.
2. Public relations helps the organisation in building customer interest in its established products. This further helps Me organisation in building a customer base for this new products.
3. It helps an organisation in building a positive image for its products. Moreover, an organisation facing negative publicity can use public relations to improve its image and reputation.
4. Public relations supplements promotion through advertising.
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