Question

Snob appeal? impact of company status perceptions on employee recruitment.

Answer 1

Snob appeal refers to the qualities or attributes of a product that might appeal to a consumer with "snobby" tastes. It may refer to the actual product itself or the exclusivity the consumer could potentially experience as a result of owning the product that is being advertised.

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Answer 2

Answer:

Attracting new talent to the hotel industry is a constant organizational need, given the high industrial turnover rates; we report on a study which looks at what the organization communicates in recruitment materials with personal characteristics of job seekers to determine people’s likelihood to apply to hotel positions. A 2X2