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Facebook is measured with the largest number among cz7
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Depending on the hypothesis or business objective you’re looking to answer, as well as the budget you plan to put towards your experiment, you can use a number of different tools to test and understand your advertising on Facebook, including:
A/B tests, which compare one or more ads or targeting options to understand which one is performing best.
Lift tests, which measure the performance of your advertising objectives, such as conversions or brand recognition, between test and control groups of people who do and don’t have the opportunity to see your advertising.
Test and Learn, which can answer a predetermined test question within certain conditions and constraints using A/B tests, holdout tests or brand su
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