Sobriety of Media in crisis
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the media share the same goal during an emergency: getting reliable, updated information out first and reaching the most people. The 24-hour news cycle is a great way to draw public attention to the issue and provide key safety messages in real-time.
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The media can calm the populace and encourage them to do positive actions, and vice versa, terrorized the populace and create chaos. ... People expect mass media coverage during and after disasters and crises to be realistic, objective and non-promotional so that the events are reported in a precise and accurate manner.
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