SOCIAL ADVERTISING Advertisements made for the purpose of drawing the attention of the public towards social issues.
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A special identification or name that is associated with a product is called a brand. Advertising creates this special identification. Brand building is central to advertising because it helps in differentiating the product from that of the competitor. It also convinces the consumer to give preference to the concerned brand.
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SOCIAL ADVERTISING Advertisements made for the purpose of drawing the attention of the public towards social issues.
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