Question

Social media creates communities, not markets.” Reflect on the statement giving

suitable examples​

Answer 1

Explanation:

There are four kinds of tools available to measure social networking addiction.

1) Tools that measure generalized internet addiction such as Internet addiction scale (Young, 1998), Pathological Internet Use Scale (Morahan-Martin & Schumacher, 2000), Online Cognition Scale (Davis et al., 2002), and Internet-Related Problem Scale (Armstrong et al., 2000).

2) Since Facebook has recently been one of the most popular media, many measures have been developed to measure Facebook-related addiction (Çam & Isbulan, 2012; Andreassen et al., 2012b; Sofiah et al., 2011).

3) Two scales that assess generalized social media addiction are Bergen Social Media Addiction Scale (Andreassen et al., 2016) and Social media disorder (Van den Eijnden et al., 2016).

4) Tools that measure social networking addiction such as Addictive tendencies toward SNS (Wu et al., 2013) and Social networking addiction scale (Shahnawaz et al., 2013).

However, a closer look at these tools revealed that none measured social networking addiction except for the last two. The first category of tools measures generalized internet addiction while the second category of tools measures a very specific parameter that is Facebook. The third category of tools which are of recent origin measure social media addiction. In a review on social networking sites, Kuss and Griffiths (2017) categorically stated that “social networking and social media use have often been interchangeable in the scientific literature, but, they are not same” Also, they stated that “Facebook addiction is only one example of SNS addiction.”