Question

social message for project on marketing management of shampoo..(atleast 5 lines)...
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Answer 1

Answer:

It’s easy to picture “shampoo commercial hair” – those bouncy, long, and luxurious tresses that catch the sunshine and the attention of every male. However, shampoo marketing wasn’t always this way. In the past, when people only bathed a few times a month, let alone used any sort of soap products, shampoo was marketed solely as a medicinal, cleanliness product. At some point over the last century, shampoo migrated from a cleanliness product to a beauty product.

Because shampoo has entered this new category of goods, its marketing placement is more important and influential to the target market. Consumers now view their shampoo choice as one that can make a difference in the way they look, smell, and feel. Under this new weight, shampoo marketers have started positioning consumers as responsible for the health and beauty of their hair.