Social networking implies the use of internet programs to make connections with friends, family,
classmates, customers and clients. Social networking can occur for social or business purposes through
sites such as Facebook, Twitter, LinkedIn, etc. Social networks are as old as the internet technology that
was first developed in the 1960s. After 2003, the social networks became very popular. Currently, internet
users have more than two hundred social networks to choose from.
Social networking has many advantages. The biggest advantage is that you can stay in touch with your
friends and family from all around the world. These social networks can be used to improve our social
awareness. Students can explore topics that they are interested in by using online social networking. This
can be done by interacting with people from different parts of the world. Teachers, students and
professionals can also create discussion forums, or write blogs and posts to explore different and wide-
ranging topics.
Social networking takes place online where people meet and share ideas and experiences. Many
companies use social networks such as Twitter and Facebook to connect with customers and clients. This
can create opportunities for relationship-building, brand-building, publicity and promotions.
However, there are several disadvantages of social networking sites as well. Cybercrime and cyber bullying
have increased because it is hard to identify the offender and it is almost impossible to keep full-time
surveillance in such a wide network. As people spend more time on social networking sites, they
experience less face-to-face interaction which also makes them more dependent on devices. Addiction to
online networking is yet another disadvantage. Fifty per cent of people between the age of 25 and 35
years admitted that they are so attached to social networks that they even use them during working hours.
QUESTIONS: 5X2=10
1. Write any three uses of Social Networking.
2. What is the biggest advantage of Social Networking?
3. Why do companies use social networks?
4. Which makes the people depend on devices.
5. State the disadvantages of Social Networking.
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