Question

Socially responsible marketing and its relevance in tourism sector

Answer 1

The industrial countries still benefit from tourism most. Europe is the home of more than half of all international tourists – and it accounts for the bulk of the revenues they generate. Europe is also the continent that records the most incoming tourists.

Due to the global financial crisis, the World Tourism Organisation (UNWTO) registered a 4.3 % downturn in foreign travel in 2009 and a 5.8 % fall in tourism revenues. However, the UNWTO believes that the industry will soon return to rapid growth. Worldwide, the sector provides jobs for more than 200 million people