Question

SOM
Ра
Distinguish between​

Answer 1

Answer:

SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.

So realistically you can hope to capture only a fraction of your SAM. Most likely you will attract fast food aficionados living or working close to your restaurants and a fraction of the people located further away that are willing to give your chain a try for the sake of fast food diversity. This is your SOM.

A PA is a person who does office work and administrative work for someone. PA is an abbreviation for `personal assistant'