some ideas (atleast 3) for building a hypercasual games?
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Since the App store surfaced 10 years ago, we have seen mid-core, casual, and (debatably) hard-core games take off in the mobile space, yet today a fourth category is dominating the app charts – hyper-casual. Over the past year, hyper-casual games have seen unprecedented growth, and with their momentum is only getting stronger.
So what exactly makes these games so successful? And where do we see hyper-casual going? Here’s our complete guide on the fast ascendance of hyper-casual games, and a look at how best to monetize them.
What are Hyper-Casual Games?
As the name suggests, hyper-casual games are lightweight games with simple mechanics that offer instant gameplay. Literally “tap to play.”
Because of their fundamental ‘simplicity,’ hyper-casual games are not only instantly playable but infinitely replayable, making them highly addictive and engaging. Think – how many hours have you spent playing Sky Ball this week? (be honest).
The combination of simple mechanics with minimalistic UI provides a very accessible and incredibly engaging user experience, so no tutorial is necessary. Even more so than casual games, players can instantly jump into gameplay and get hooked on their goal.
The Ascendance of Hyper-Casual Games: where did they come from?
Hyper-casual games aren’t exactly “new”, especially in the sense that they are, in some ways, a revival of 70s arcade games. However, as we can see from the charts pictured below, they only recently grew into the sensation they are today, grabbing 10 out of the top 15 spots in the top downloaded charts, versus a year ago when they held a ‘mere’ 3 spots on the top charts.
March 2017
May 2018
The ascendance of hyper-casual games can be credited to a number of things, from the way these games are able to fill an emerging gap in the gaming space, to advancements in ad monetization.
So what exactly makes these games so successful? And where do we see hyper-casual going? Here’s our complete guide on the fast ascendance of hyper-casual games, and a look at how best to monetize them.
What are Hyper-Casual Games?
As the name suggests, hyper-casual games are lightweight games with simple mechanics that offer instant gameplay. Literally “tap to play.”
Because of their fundamental ‘simplicity,’ hyper-casual games are not only instantly playable but infinitely replayable, making them highly addictive and engaging. Think – how many hours have you spent playing Sky Ball this week? (be honest).
The combination of simple mechanics with minimalistic UI provides a very accessible and incredibly engaging user experience, so no tutorial is necessary. Even more so than casual games, players can instantly jump into gameplay and get hooked on their goal.
The Ascendance of Hyper-Casual Games: where did they come from?
Hyper-casual games aren’t exactly “new”, especially in the sense that they are, in some ways, a revival of 70s arcade games. However, as we can see from the charts pictured below, they only recently grew into the sensation they are today, grabbing 10 out of the top 15 spots in the top downloaded charts, versus a year ago when they held a ‘mere’ 3 spots on the top charts.
March 2017
May 2018
The ascendance of hyper-casual games can be credited to a number of things, from the way these games are able to fill an emerging gap in the gaming space, to advancements in ad monetization.
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