Some supermarkets are using customer tracking technology that traces the flow of customers through the shop. What are the benefits of using this type of technology for supermarkets?
Answers
Answer:
This technology is brilliant...
it includes the following
Location Analytics refers to comprehensive tracking solutions. The applications forecast the demand for the physical location, provide competitive benchmarks, and count people entering and exiting.
Facial Recognition refers to Biometrics technologies. The solutions vary from Identification for surveillance, Selfies for marketing, and Anonymous for demographics.
Vision is Image-based Deep Learning AI. The technology is most known in driverless cars.
You should also know –
The technical attributes of tracking technologies are detection, recognition, and predictive analytics of objects in motion.
People Tracking technologies can be Anonymous or Interactive (require the customer’s consent with Opt-In).
And the in-store customer solutions can also be Sensor-Based, Device-Based, and embedded with Advanced Analytics.
Answer:
This is not the time to adopt paper system for customer information management anymore, rather adopt customer tracking technologies that meets your company’s need. Benefits are: 1. Help you to grow faster.