Someone browsing the internet sees a google ads display ad for laptop computers on a display network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
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The correct option seems to be measuring the number of conversions that are related to ad impressions. View-through conversions occur whenever customer sees a rich-media ad or an image and later completes a conversion on the user’s site.
This is different from the click-through conversions. The last impression gets credit for the view through conversion. Such conversions exclude all the conversions from people who have clicked other display ads or search ads.
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