Someone browsing the internet sees an adwords display ad for laptop computers on a display network site, but doesn't click on it. two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. she finds the site by doing a google search, goes directly to it, and buys a laptop. in this scenario, view–through conversions would be valuable for the advertiser because it could:
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View through conversions are quite useful in keeping a track of when the customer sees your laptop advertisement and when he or she comes back to the website because of the original advertisement viewed. Then measuring the number of predicted click that are associated with ad impression is also quite essential for view through conversion.
It is quite helpful to the advertisers to determine whether a certain website is creating brand awareness or any sort of value to the customer that would be useful for future purposes.
It is quite helpful to the advertisers to determine whether a certain website is creating brand awareness or any sort of value to the customer that would be useful for future purposes.
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