Question

Sometimes mass media misleads society because receivers are a) heterogenous. b) in large numbers. C) illiterate. D) critical

Answer 1

Answer:

a

Explanation:

heterogeneous means mixture of both literate and illiterates. but media focus on the mass.

Answer 2

Explanation:

• Sometimes mass media misleads society because receivers are heterogeneous because the receivers can be in large or small numbers, illiterates or literates.
• Mass media should not mislead the society just to make the news sensational, to increase their ratings, to increase their viewership etc. Providing wrong misleading facts or figures, encouraging favoritism, spreading biased opinions, campaigning for wrong causes etc will mislead the general public even if they are literates.
• The illiterate even if cannot understand print media, can follow electronic media like tv or radio. The culture and societal values must be preserved since the young generation is mostly hooked to the mass media.
• Since mass media messages spread like wildfire in the present days of digital communications, rumors mills can spread wrong news to any extent. Hence, the right to freedom to express should not be misused by the mass media.