Sony Ltd. is a leader in electronics. It is registered
as a company and has its business operations in
many countries of world. Its headquarter is in Japan.
To manage its branches and subsidiaries in different
countries, the company employ trained and
professional managers.
Name the type of enterprise mentioned in above
case and also writes its benefits.
Answers
Answer:
Is multinational company or you can say as global enterprise
Answer:
(a) Sony Ltd. is a Multinational Company in the above para.
(b) Features of MNCs :-
1. Expansion of market territory : Their operations and activities extend beyond the physical boundaries of their own. countries.They operate through a network of subsidiaries,branches and affiliates in host countries.
2. Centralised Control : They have their headquarters in their home country and exercise control over all branches and subsidiaries.However there is no interference in day-to-day operations.
3. Marketing Strategies : The Marketing Strategies of MNCs are far more effective than other companies.They use aggressive marketing strategies-advertising and sales promotion techniques - in order to increase in a short period.
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