Speaking to persuade involves the following: ) Proactive & result-oriented Verbal & non verbal Communication Factual description on previous job roles Positive & persuasive language 7.
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Defining a Persuasive Speech
Persuasive speeches aim to convince the audience to believe a certain view.
LEARNING OBJECTIVES
Identify the qualities of a persuasive speech
KEY TAKEAWAYS
Key Points
Persuasive speeches can come in many forms, such as sales pitches, debates, and legal proceedings.
Persuasive speeches may utilize the three modes of persuasion: ethos, pathos and logos.
Ethos is the most important appeal in a persuasive speech.
Factors such as body language, the willingness of the audience, and the environment in which the speech is given, all affect the success of a persuasive speech.
Audience Analysis is important in a persuasive speech, as the audience will be convinced for their own reasons, not for the speaker’s reasons.
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