Specifies the business or businesses in which the firm intends to compete and the customers
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A mission specifies the business or businesses in which the firm intends to compete and the customers it intends to serve. Strategic leaders are people located in different parts of the firm using the strategic management process to help the firm reach its vision and mission.
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A mission specifies the business or businesses in which the firm intends to compete and the customers it intends to serve.
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