Specify any two responsibilities of media towards the society.
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Nowadays, the media is playing an important role in our daily life, because with it we can know what is happening in every corner in every minute of the world, and without it we will live in information vacuum. The information that the media provide with us are so wide and diverse, including every aspect of politics, economy and society. And we are surrounded by the media every second. Just for the importance of the media, there are more and more scholars and managers give attention to the topic of media’s responsibilities, especially for its first responsibility. There are two mainly popular opinions about the media’s first responsibility. The one is that as a business, the media’s first responsibility is profit, i.e. to meet the needs of consumers and shareholders, even if at the expense of democracy; the other one, on the contrast to the first one, is that the media’s first responsibility is social responsibility, in other words, is responsible of the audience. This paper will analyze these two representative views and make a comparison between them, and for the first view, it will take the ’cause and effect’ analysis, and for the second view, it will take ‘mirror metaphor’ to discuss
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