speech on cultural leader
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Your organizational culture not only shapes the way employees work, but also how they feel about where they work. If the culture is positive, so is employee engagement – and vice versa. Employee engagement is critical to both the performance of your business and the customer experience.
Every employee affects an organization’s culture, but leadership is the driving force. According to Gallup, 70% of the variance between lousy, good, and great cultures can be found in the knowledge, skills, and talent of the team leader. What leaders do and say, especially in times of growth or organizational change, influences what employees do, say, and believe.
Why is organizational culture important?
Despite leaders’ profound impact on culture, they aren’t always culture experts. They’re accustomed to delivering business results, not necessarily defining and sustaining values. This sometimes results in a disconnect with employee priorities. Deloitte research found executives rank tangible elements of culture-building (such as financial performance and compensation) the highest, while employees place the most value on intangibles (such as open communication, employee recognition, and access to leadership).
That said, with the way today’s workplace is evolving, one thing that executives are starting to recognize is the importance of organizational culture to the bottom line. A recent global survey of business and HR executives found 86% said it’s an important or very important issue. The motivation to create a thriving culture is there, but the strategies and tools may not be.
With a digital destination, there are many ways to evolve your leadership and communication style to shape and strengthen company culture.
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