Speech on influence of advertisement in youth....
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Answer: IMPACT OF ADVERTISING ON THE YOUNGER GENERATIONADVERTISEMENTS ARE A GREAT OF ENTERTAINMENT FOR ALL KINDS OF MASSES, THE EMOTIONS ATTRACT A LARGER NUMBER OF MASSES , STARTING FROM THE YOUNGER TO THE OLDER GENERATIONS,SINCE THE TOPIC OF MY DISSERTATION IS IMPACT OF ADVERTISEMENT ON THE YOUNGER GENERATION,I WOULD LIKE TO INSCRIBE MY REVIEW ON IT,YOUNGER GENERATION HERE MEANS BELOW 18YEARS OF AGE,A CHILD WHEN BELOW 18 YEARS HAS A VERY DELICATE MIND,HE/SHE IS VERY IMMATURED AT THAT TIME.THE CHILD DOESN'T HAVE AN EXACT PERCEPTION OF HER OWN,THEY SEE AS THE WORLD SHOWS THEM,THE IMPACT OF ADVERTISING ON YOUNGER GENERATION HAS BOTH POSITIVE AS WELL AS NEGATIVE IMPACTS,FOR EXAMPLE IF WE TAKE INTO ACCOUNT BOURNVITA,COMPLAN,WE SEE THAT IT PROVIDES ENTERTAINMENT FOR THE CHILDREN,IT HAS A POSITIVE IMPACT SINCE THE TAGLINE IS VERY POSITIVE,IT HELPS THE CHILDREN TO GROW,FACILITATES THEIR PHYSICAL STRUCTURE,SINCE THERE DISADVANTAGES ARE, SINCE THE CHILD HAS A VERY FRAGILE MIND,THEY SEE A LOT OF ADVERTISEMENTS EVEN AFTER THEIR PARENTS INSIST THEY KEEP ON SEEING BECAUSE SINCE THEY ARE NOT AWARE OF THEIR REALITY,THERE ARE SOME SERIALS WHICH ARENOT MEANT FOR THE KIDS BUT THEY KEEP ON SEEING EVEN AFTER THEIR PARENTS INSIST.AS A RESULT,EVEN IF SOME SEX SCENES ARE SHOWN IN ANY ADVERTISEMENT,THEY SEE IT WITH GREAT ATTENTION AS A RESULT OF WHICH THEY TRY TO IMAGINE IN THEIR OWN LIFE AND MIGHT START PERFORMING IN THEIR FRIENDS CIRCLE, SO IT VERY IMPORTANT FOR THE PARENTS TO DISCUSS THESE ISSUES WITH THEIR CHILDREN IN A FRANK MANNER THAT IS BY LEARNING AND DOING,THESE WILL HELP THEM TO UNDERSTAND THE REALITY OF THE WORLD ,HELPING THEM TO GROW IN A VERY WELL INFORMED MANNER......
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The hour today is the hour of mass communication. Advertising in particular has become an indispensible mode of communication with the market. Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
The importance of advertising grows steadily as brands rely heavily on media for various marketing objectives such as increasing sales, creating knowledge and awareness in the market etc. the field of advertising continues to grow and evolve. Advertising also plays a very important role in shaping the ever changing norms of society both nationally and globally. With the growing role of advertising in the lives of people attention now is being paid to the various negative as well as positive effects of advertising.
Various criticisms regarding the role of advertising in our society have emerged. Media in particular advertising has never played a more crucial role in a teenager’s socio-economic development and well being. Critics argue that children are especially vulnerable to advertising because they lack the experience and knowledge to understand and evaluate critically the purpose of the persuasive advertising appeals. They also feel that the pre-school children cannot differentiate between commercials and programmes and cannot distinguish between reality and fantasy. Critics charge threat advertising to children is inherently unfair and deceptive and should be banned. However the importance of advertising cannot be deemphasised in the dynamic nature of our society. It has emerged as the most powerful tool in influencing socio economic relations existing today.
Thus it is to provide further information and analyses upon this dilemma the researchers decided to conduct a research upon the effects of advertising upon youth. While some factions of the society consider it the role of parents to restrict and channel the effects of advertising in a positive direction others believe it is the duty of the government to control the content in order to protect children morals and naiveté. This research therefore tries to throw some light upon this existing controversial debate regarding the responsibility of advertising. The researchers also aim to offer suggestions through which the negative effects of advertising may limited by analysing the problem through three different perspectives, that of the children, the parents as well as the psychologists