Speech on Positive Impact Of Motivational Advertisements During Pandemic.
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The global scale and uncertainty surrounding the coronavirus is a first for us all, and this piece explores how brand marketing teams responded in the early days. Visit this collection to learn more about the pandemic’s impact on consumer behavior and how to prepare your business for what’s next.
Many brands are no strangers to crisis management, but the global scale and continued uncertainty around COVID-19 is a first for us all. Whatever crisis response guidebooks that may have existed weeks ago now seem to be from another era, and even the most nimble advertisers — accustomed to evolving their strategies and adapting ad creatives in real-time — are asking, “How do we meet this unprecedented moment?”
While the answer to that question will be different for every brand, many have responded with meaningful approaches to give audiences a reason to believe that we’ll get through this crisis and move forward together. Here are three impactful ways advertisers are showing up during the coronavirus pandemic in recent weeks.
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