Speech on the impact of television advertising on children in 200 words
Answers
Today, children are less innocent flowers and rather more practiced consumers with detailed knowledge of various products and brands available in the market. An average British child between eight and 13 is exposed to 22,000 television commercials a year – 300,000 if you include radio, television, print ads, billboards and the Internet. This places British youth third in the ranks of median exposed kids in the world – after the US and Australia. (Martin Lindstrom, 2003)Today even in India, Television has come up in a huge way and advertising is a huge multi million-dollar industry that has an enormous impact on the development of a child (Clay, 2000).Parents believe that there is change in the behavior of children when they watch television ads. Television ads sometimes have a negative impact on children since whenever they come across an advertisement, they demand to purchase the advertised product. Refusal of such requests often results in conflict. They think that children need some kind of protection from advertisements. (Sullivan, 2005) Television advertising offers product and brand-related ideas and information to children that results in purchase request to parents (Sullivan, 2005). This issues to what extent television advertisements is effective in defining and changing the buying behavior of children is worth investigating, and has motivated us to undertake this study. Indian marketers are increasingly targeting children because they find children are the only market segment that do not change their preferences rapidly and are easy to influence through advertisements.
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Children and adolescents spend almost 22-28 hours per week watching television. This is a sad fact because this is the largest amount of hours spent on any activity in your child’s life, aside from sleeping.
Television has a large influence on children’s attitudes, ideas and behaviour. According to a survey, teens witness 10,000 murders, rapes and aggravated assaults per year on TV and four out of five people believe that violence on television directly contributes to the way children view violence. When children watch TV, they see other made up families, who deal with their problems different from how anyone else would. Children assume that this is how there life should be.
We should teach out children about the reality of TV because television can affect the way a child acts, thinks and feels about different issues such as violence, education/ morality and gender/racial stereotypes TV glorifies violence and weapons and teaches children that the easiest way of resolving problems is through violence.