Sponsored Festivals
This is the high noon of the Age of Sponsorship. For several years now, we have become used to all kinds of events being sponsored. In many newspapers, every possible feature, barring the editorials, is sponsored. Even the daily weather report is.
Student organizations, which were once content to hold low-key festivals in their college, now find corporate sponsors and get massive media exposure for such events.
Ganesh Chaturthi, the festival was once an affair confined to individual homes. Today, in Mumbai it provides competition for rival sponsors as the size of the idols grows in height and girth every year and the festivities are held with greater gusto and noise.
During Dushera, Mumbai reverberates to the beat of drums. Thousands of young people spend nights dancing to the various versions of the traditional Gujarati ‘garba’ dance- including the mutant-“disco garba”. It is one of those strange twists of irony that dance, which actually liberated women and gave them a legitimate reason to dance their hearts out, has now become a highly sponsored event in which there is no place for traditional ‘garba’ dancers. In the past, the dancing was free of both self consciousness, as it was a women’s dance, and commerce as it was held in the courtyard.Thus each year something precious is being lost –and the worst part of it is that the majority of us are not even aware of it.
Answer the following questions by selecting the most appropriate options from the ones given below:
1) It is called the age of sponsorship as
2) The role Garba played in the lives of the women in the past was to
3) Today Ganesh Chaturthi is a festival that
4) ‘Mutant ’ in para 4 means
5) According to the author the greatest tragedy of sponsorship is
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1) It is called the age of sponsorship as high noon.
2) The role Garba played in the lives of the women in the past was to gave them a legitimate reason to dance their hearts out
3) Today Ganesh Chaturthi is a festival that competes for rival sponsors as the size of the idols grows in height and girth every year and the festivities are held with greater gusto and noise.
4) Mutant definition : resulting from or showing the effect of mutation.
5) According to the author the greatest tragedy of sponsorship is to find corporate sponsors and get massive media exposure for such events.
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