Question

Sridhar from Bengaluru, had developed an electric car – VERVE (it is a fully automatic, no clutch,
no gears).two-door hatchback, easily seating two adults and two children with a small turning
radius of just 3.5 meters).It runs on batteries and as compared to other electric vehicles, has an
onboard charger to facilitate easy charging witch can be carried out by plugging into any 15
amp socket at home or work. A full battery charge takes less than seven hours and gives a
range to 80 km. In a quick-charge mode (two-and-a-half hours) 80 percent charge is attained
which is good enough for 65 km. A full charge consumes just about 9 units of electricity.
Somehow the product did not take off the way he expected. He is contemplating about
repositioning the car. As he stood looking at the prototype, he knew that there were a couple
of questions to which he must find answers before he undertook the repositioning exercise.
Who should be the targeted segment-old people, young students just going to college,
housewives, or ....?What should be the positioning stance? What kind of image would these
customers relate to? Was a new name or punch line required? How should the promotions be
undertaken? Hyundai had done it with Sharukhkhan, should he also consider a celebrity? If yes
who?
1. What kind of research study should Sridhar undertake? Define the objectives of his
research
2. Do the stated objectives have scope for a qualitative research?
3. Which method(s) would you recommend and why?
4. Can you construct a template for conducting the study? What element would you advice
Sridhar to keep in mind, and why?​

Answer 1

Answer:

dont know answer Sorry sir