Question

Starbucks in 2006, starbucks, the ubiquitous coffee retailer, closed a decade of astounding financial performance. sales had increased from $697 million to $7.8 billion dollar, and net profits, from $36 million. in 2006, starbucks was earning a return on invested capital of 25.5%, which was impressive by any measure, and the company was forecasted to continue growing earnings and maintain high profits through the end of the decade. how did this come about?

Answer 1

PR involves communicating with your market to raise awareness of your business, build and manage your business's reputation and cultivate relationships with consumers. While marketing focuses on promoting actual products and services, public relations focuses on promoting awareness, attitudes and behaviour change.