Question

Starbucks in 2006, starbucks, the ubiquitous coffee retailer, closed a decade of astounding financial performance. sales had increased from $697 million to $7.8 billion dollar, and net profits, from $36 million. in 2006, starbucks was earning a return on invested capital of 25.5%, which was impressive by any measure, and the company was forecasted to continue growing earnings and maintain high profits through the end of the decade. how did this come about?

Answer 1

The major reasons which led to the success of Starbucks were that the coffee chain was extremely adaptable.

Initially it was a famous chain in the USA but now it is a globally renowned chain which has stores in many countries.

The innovative ideas that encourage them to adapt to the trends which are on in the respective countries helped gain the success they have today.