Start-ups are usuali, small and initially financed and operated by a handful of founders or
one individual. These companies offer products or services that are not currently being
offered elsewhere in the market, or that the founders believe is being offered in an inferior
manner. What does it take to Start-ups? A brilliant idea? A great team? Money? Yes. All of
those things. But more than anything whatit takes, is belief. Abelief that there is significance
to the problem being addressed, and that the solution is something which the consumer
wants. Itis really amazing, how most large companies have such humble stories of starting
up. All of them started with nothing but just plain conviction. Even with such conviction they
fail because of an inherent factor present in business.
On the basis of the given information about Start-ups. Answer the following questions:
(a) Identify this inherent factor which led to failure of business enterprise.
(b) Name two types of the factor identified in partia).
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