Start-ups are usually small and initially financed and operated by a handful of founders or one individual. These companies offer a product or service that is not currently being offered elsewhere in the market, or that the founders believe is being offered in an inferior manner. What does it take to Start-ups? A brilliant idea? A great team? Money? Yes. All of those things. But more than anything what it takes, is belief. A belief that there is significance to the problem being addressed, and that the solution is something which the consumer wants. It is really amazing how most large companies have such humble stories of starting up. All of them started with nothing but just plain conviction. Even with such conviction they fail because of an inherent factor present in business. On the basis of the given information about Start-ups, answer the following questions: (a) Indentify this inherent factor which led to failure of business enterprise. (b) Explain any three features of the factor identified in part (a)
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