Question

state 2 mertis of primary data​

Answer 1

Answer:

Primary data is much more accurate because it is directly collected from a given population. The marketer can control easily the research design and method. In addition, you have a higher level of control over how the information is gathered.

Answer 2

Answer:

Some common advantages of primary data are its authenticity, specific nature, and up to date information while secondary data is very cheap and not time-consuming. Primary data is very reliable because it is usually objective and collected directly from the original source.

Explanation:

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