state and explain the different methods of pricing
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heyyy!!
There are different pricing strategies to choose from but some of the more common ones include:
*Value-based pricing.
*Competitive pricing.
*Price skimming.
*Cost-plus pricing.
*Penetration pricing.
*Economy pricing.
*Dynamic pricing.
- Value-based price is a pricing strategy which sets prices primarily, but not exclusively, according to the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices.
- Competitive pricing is the process of selecting strategic price points to best take advantage of a product or service based market relative to competition.
- Price skimming is a price setting strategy that a firm can employ when launching a product or service for the first time.
- Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage to the product's unit cost.
- Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering.
- Economy pricing is a method of pricing in which a low price is assigned to a product with decreased production costs.
- Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands.
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