State any two purposes of advertisement.
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ADVERTISEMENTS: 2. Creates ground for personal selling: Since the main purpose of advertising is to create and sustain demand for products or services and expand the market, the prospective buyers automatically become interested to buy such products and services.
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- Advertising helps the customers to know about the existence of various products and their prices. They can choose from the various brands to satisfy their wants. It is very important for the customers to know about the existence of the products available there in the market.
- Advertising helps producers or the companies to know their competitors and plan accordingly to meet up the level of competition. If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product.
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