state the advantage and disadvantage of necessity of brand
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Answer:
The increased expense of wages and professional fees to develop a brand may or may not
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A brand can be defined as an established identity for products and services.
Explanation:
A brand can be defined as a separate identity for products and services used to specify the products and differentiate between them.
Advantages of a brand are:
- A brand helps in creating goodwill in the market.
- A brand also makes the products of a one supplier identifiable and separate from other products.
- A brand is also useful in achieving other objectives of the firm.
Disadvantages of a brand are:
- A brand is an established identity in the market so it is generally on the expensive side.
- It is not necessary that branded items are always good.
- Brands sometimes exploit their workers in the name of production
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