State the difference between hedonic and psychological needs.
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Hedonic goods are consumed for luxury purposes, which are desirable objects that allow the consumer to feel pleasure, fun, and enjoyment from buying the product. This is the difference from Utilitarian goods, which are purchased for their practical uses and are based on the consumer's needs.According to SDT there are three psychological needs (autonomy, competence, relatedness) that are universally important for psychological wellbeing and autonomous motivation. You can think of these universal needs in the same way you think of physiological needs (e.g. hunger, thirst, sleep).
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