state the effect of service marketing on pharmaceuticals And hospital administration. also mention the importance of service marketing in health care. please write in detail.
Answers
Answer:
Over the past decade, healthcare has experienced many marketing trends that have fundamentally altered marketing. These trends are the follows:
— From a mass marketing approach to a more specific approach.
— From image marketing to service marketing.
— From “one measure for all” to personalization.
— From the emphasis on a health episode to a long-lasting relationship.
— From “ignoring” the market, to market intelligence.
— From low-tech to high-tech (Thomas RK. Health Services Marketing, A Practitioner’s Guide, 2008, Ed. Springer).
Marketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start from customers rather than from products or services.
Explanation:
valuable proposal must have the following characteristics:
— It is true
— The value offered is superior to the one of the competition
— It is important to the target public
— It is memorable and easy to remember
— It is difficult to copy by the competition.
According to a Harvard Business Review, 64% of the consumers have “genuine common values” as the main influence on their relationship with the brand (Hirsch L. The 8 Most Important Marketing Strategies for a Healthcare Practice – Part 1, November 22, 2017.,
The dynamic evolution of life has inevitably affected the healthcare systems generating significant changes and imposing healthcare marketing as an indispensable element of health brands. Healthcare is a field in a permanent evolution, the plethora of opportunities stimulating creativity, enthusiasm, and will exploit the specialists in the field.
As the philosophy and marketing techniques in other fields cannot find applicability in the healthcare services, healthcare need their own approach and present certain features that are not found in other industries (Thomas RK. Health Services Marketing, A Practitioner’s Guide, 2008, Ed. Springer).
Answer:
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Explanation: