Question

State the impact of mass media on cultural field.

Answer 1

The influence of mass media has an effect on many aspects of the human life. This can include: voting a certain way, individual views and beliefs, or even false information that can skew a persons knowledge of a specific topic. Media is an ever-changing field and is being critiqued now more than ever by the general public. The overall influence of mass media has increased drastically over the years, and will continue to do so as the media itself improves.Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. Media effects are measurable effects that result from media influence or a media message. Whether that media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics. These effects can be positive or negative, abrupt or gradual, short-term or long-lasting. Not all effects result in change: some media messages reinforce an existing belief. Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects.


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Answer 2

Mass media in today’s world has provided access to a global culture that is shared by people all over the world.

Explanation:

• Exposure to mass media helps in the development of a homogeneous culture that does not see geographical barriers, race, etc.
• This homogeneous global culture is the result of the liberation of markets and the globalization of smaller economies.
• Developed countries bring in their own culture when they expand into the market of smaller, more economically dependent countries.
• This results in an exchange of culture and tradition and the establishment of a common culture.

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