Question

State the impact of mass media on economic field.

Answer 1

he mass media plays an important role in developing corporate visibility. Media visibility has a significant influence on public opinion and contributes strongly to forming companies' corporate reputation. The main aim of this article is to test the level of visibility of companies in the media as well as the attributes (economic and/or social) assigned to the companies. The author presents the results of the research done on the media visibility of companies belonging to the Spanish Stock Exchange in the four most important newspapers in Spain. Two basic results were obtained: Larger companies, with good reputations and oriented to mass consumption, have more visibility in newspapers, and companies are basically presented as economic and not social actors in society

Answer 2

• Mass media is playing a very key role in the economic field.
• Today’s companies are using it to create awareness and interest in the people.
• Companies are using to clarify their purpose, advertising their brands beyond the borders, and creating jobs for people.
• When people will have awareness about the product, they will buy it.
• For example, a drink name V8 can be used in place of vegetables. Now, using mass media they advertise it.
• When people will know about it they will not by vegetables they will directly buy this product to fulfill their need.