state the meaning of sales promotion
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sales promotion is one of the elements of promotional mix. sales promotion refers to those marketing activities that stimulate consumer shows and expositions.
Objective of sales promotion :
sales promotion is a vital bridge or connecting link between personal selling and advertisement.
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Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. It is made up of activities, both outside and inside activities, to enhance company sales.
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