State the short comings in lasswell's communication model... And what was it criticize for?
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Laswell's model
Laswell's modelLasswell also brought the concept of Effective Communication Process. He talked about the relation between presentation of facts and how it generates different effects. The use of the concept of effect makes Lasswell’s model non-linear unlike it’s name. It’s because effect can also be taken as feedback.
Laswell's modelLasswell also brought the concept of Effective Communication Process. He talked about the relation between presentation of facts and how it generates different effects. The use of the concept of effect makes Lasswell’s model non-linear unlike it’s name. It’s because effect can also be taken as feedback.Though, generally, the component of effect was made to be more about outcome of the message, the model is applied in different medias and fields despite being developed specifically for mass communication.
Laswell's modelLasswell also brought the concept of Effective Communication Process. He talked about the relation between presentation of facts and how it generates different effects. The use of the concept of effect makes Lasswell’s model non-linear unlike it’s name. It’s because effect can also be taken as feedback.Though, generally, the component of effect was made to be more about outcome of the message, the model is applied in different medias and fields despite being developed specifically for mass communication.This model is similar to the communication model proposed by Claude Shannon and Warren Weaver. Their model is more graphical than Lasswell’s. George Gerbner who is the founder of the cultivation theory, expanded Lasswell’s model and included the concept of reaction of the receiver.