State whether the following statements are true or false :
i) Radio gives visual images.
ii) If the commentator is dull, his broadcast will also be dull.
iii) Radio messages are easily forgotten.
iv) Radio is not a useful medium for people who cannot see.
v) A listener gets only one chance to listen and understand messages on
radio.
Answers
Answer:
do not understand the meaning of certain words. You can refer to adictionary or ask someone who knows to find out the meaning.Now think of radio. Suppose you are listening to a news bulletin in Englishand you hear words that you dont understand. Can you refer to a dictionaryor ask someone else for the meaning? If you stop to do that, you will miss therest of the news. You have to understand what is being said on radio as youlisten. You have only one chance to listen. What is said on radio does notexist any longer; unless you record it. The words have momentary life. Afterit is spoken, it disappears unlike a newspaper or a printed book. So that isone of the greatest limitations or weaknesses of radio . Its momentary natureor to put it differently radio is a one chance medium. A listener has justone chance to receive the message and understand it.b. Radio has no visual images: Let us consider a news item on radio and thesame item on television. For example, the news about the devastating cycloneNargis that hit Myanmar in May 2008. Radio news talked about the intensityof the cyclone, the number of deaths, details about property destroyed etc.However in the case of television, it showed the actual cyclone hitting thecountry, visuals of properties destroyed, rescue operations and many moredetails which could be seen. Now compare the two. A natural disaster like acyclone when seen on television is more effective than what you hear onradio. It is said that a picture is worth a thousand words. It is also said thatMASS COMMUNICATIONMODULE - 3RadioNotes 123Characteristics of Radioseeing is believing. So when you see something, it is more believable thanwhat you hear. So having no visuals is a major limitation of radio.c. Messages on radio are easily forgotten: The problem of not having visualsleads to another limitation of radio. What is seen is often remembered andmay remain with us. For example if you have seen the fine visuals of the TajMahal in Agra, it will remain in your memory. But what you hear is normallyforgotten fast. Probably you may remember what you have heard in a classroom if you found it interesting. But can you recall all the head lines of a newsbulletin you heard on radio? Normally, you dont. So this is another limitationof radio. Messages heard on radio are easily forgotten.d. Poor performance on the part of announcers : Presenters or participantsin a radio programme can be boring or uninteresting that it can result inlisteners switching off their radio sets. So listeners interest depends up onhow information or messages are presented.e. Radio broadcasts are of no use to people who have no sense of hearingespecially those with hearing disabilities.IN-TEXT QUESTIONS 9.31. List any three limitations of radio.2. State whether the following statements are true or false :i) Radio gives visual images.ii) If the commentator is dull, his broadcast will also be dull.iii) Radio messages are easily forgotten.iv) Radio is not a useful medium for people who cannot see.v) A listener gets only one chance to listen and understand messages onradio.9.5 WHAT YOU HAVE LEARNTCharacteristics of Radio Concepts of radio broadcastcommon terms used in radio broadcastlistener, broadcaster, broadcasting, pre-recorded programme, script,tuning into radioMASS COMMUNICATIONMODULE - 3NotesRadio 124Characteristics of Radio Objectives of radioto informto educate inter relatedto entertain Charactersitics of radioradio makes picturesfast mediumsimple mediuminexpensive mediumportable medium Limitations of radioone chance mediumlacks visual imagesmessages on radio are easily forgottennot useful for those with hearing disabilities9.6 TERMINAL EXERCISES1. Make a list of the common terms that you have learnt on radio broadcast andexplain each one of them.2. Describe the objectives of radio with examples.3. Radio as a medium has certain characteristic features. Explain.4. Explain in detail the limitations of radio? 9.7 ANSWERS TO INTEXT QUESTIONS9.1 1. i) listener/sii) broadcasteriii) broadcastingiv) pre-recorded programmevi) script2. entertain; educate. Examples will vary from learner to learner.MASS COMMUNICATIONMODULE - 3RadioNotes 125Characteristics of Radio9.2 1. Refer to Section 9.3.2. i) Trueii) Falseiii) Falseiv) Falsev) False9.3 1. Refer to Section 9.4.2. i) False ii ) True iii) True iv) False v) True
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