Question

statistics is the art of manipulating numbers and presenting them to gain competitive advantage. comment on the statement by taking 3 examples from day to day operations.

Answer 1

While there is lot of focus on the substance of marketing, particularly the

marketing mix, an equally important aspect of marketing is the marketing process – how

marketers do their job. The process is equal in importance to the substance because the

process determines the nature and quality of the decisions made. A good process is likely

to lead to a good decision. On the other hand, a faulty process will produce a good

decision only on a random or accidental basis.