Steps of Audience Analysis
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What is the meaning of that
sakshikale382:
An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC strategy. The priorityand influencing audiences are those people whose behavior must change in order to improve the health situation.
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Step 1: Identify Potential Audience(s)
Step 2: Select the Priority Audience
Step 3: Identify Priority Audience Characteristics
Step 4: Identify Knowledge, Attitudes and Practices
Step 5: Identify Barriers and Facilitators
Step 6: Consider Audience Segmentation
Step 7: Identify Key Influencers
Step 8: Organize Influencing Audience Information
Step 9: Develop Audience Profiles
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