Story based on the moralof biodiversity conservation
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Freshly brewed coffee on a lazy weekend morning. Children drawing pictures or blowing out the candles on their birthday cake. Lingering over a home-cooked meal, enjoying conversation late into the night.
The kitchen table is the scene for some of the simple, innocent joys of life.
But could you enjoy them in the same way if you knew species were dying out as their rainforest home was destroyed to provide the timber for your table?
What if indigenous people were moved off their land to get at the wood your table was made from?
When you walked into your local furniture store 20 years ago, you had little way of knowing where the timber in your table came from.
Today, things are different. With the FSC label, you can buy a table – not to mention chairs, flooring, garden sheds, wallpaper, toilet tissue and much more – safe in the knowledge that you’re not threatening the countless species and people that depend on the world’s forests.
Facts and stats
50% – proportion of the world’s tropical forests destroyed over the last century
Four-fifths – area of the Amazon still standing
15% – proportion of global greenhouse gas emissions resulting from deforestation and forest degradation
9 out of 10 – land-based species found in forests
60 million – indigenous people living in tropical forests
What next?
At the moment, net forest loss (the amount cut down compared to what’s re-grown) stands at 52,000 sq km a year. Our goal is to reduce the net loss to zero by 2020. But we’ll be honest in our accounting, and won’t pretend that a monoculture plantation offsets the loss of a pristine forest.
We’re doing that by focusing on the underlying causes of deforestation – and finding solutions. In particular, we’re looking at three large tracts of tropical rainforests – in the Amazon, the Congo Basin and Borneo.
Our appetite for beef is one of the biggest threats to the Amazon, as land is cleared to make way for grazing and to grow soy for cattle feed. We’re working with the beef and soy industries, and the big global retailers they supply, to adopt more sustainable practices.
Illegal and unsustainable logging remains a big problem. WWF fought for and helped win important legislation in the United States and Europe banning the import and sale of illegally harvested and endangered wood.
We’re also promoting responsible forestry through the FSC, which maintains forest quality and guarantees social benefits for local people.
In Indonesia, huge areas of forest are being cleared to make way for palm oil. By promoting sustainable palm oil, we’re protecting the forests while helping people earn a better living.
Tropical forests are a huge asset for developing countries – but we need them to be worth more standing than cut down. We’re supporting schemes that pay countries and local communities for providing the service of carbon storage for the benefit of all humanity.
The kitchen table is the scene for some of the simple, innocent joys of life.
But could you enjoy them in the same way if you knew species were dying out as their rainforest home was destroyed to provide the timber for your table?
What if indigenous people were moved off their land to get at the wood your table was made from?
When you walked into your local furniture store 20 years ago, you had little way of knowing where the timber in your table came from.
Today, things are different. With the FSC label, you can buy a table – not to mention chairs, flooring, garden sheds, wallpaper, toilet tissue and much more – safe in the knowledge that you’re not threatening the countless species and people that depend on the world’s forests.
Facts and stats
50% – proportion of the world’s tropical forests destroyed over the last century
Four-fifths – area of the Amazon still standing
15% – proportion of global greenhouse gas emissions resulting from deforestation and forest degradation
9 out of 10 – land-based species found in forests
60 million – indigenous people living in tropical forests
What next?
At the moment, net forest loss (the amount cut down compared to what’s re-grown) stands at 52,000 sq km a year. Our goal is to reduce the net loss to zero by 2020. But we’ll be honest in our accounting, and won’t pretend that a monoculture plantation offsets the loss of a pristine forest.
We’re doing that by focusing on the underlying causes of deforestation – and finding solutions. In particular, we’re looking at three large tracts of tropical rainforests – in the Amazon, the Congo Basin and Borneo.
Our appetite for beef is one of the biggest threats to the Amazon, as land is cleared to make way for grazing and to grow soy for cattle feed. We’re working with the beef and soy industries, and the big global retailers they supply, to adopt more sustainable practices.
Illegal and unsustainable logging remains a big problem. WWF fought for and helped win important legislation in the United States and Europe banning the import and sale of illegally harvested and endangered wood.
We’re also promoting responsible forestry through the FSC, which maintains forest quality and guarantees social benefits for local people.
In Indonesia, huge areas of forest are being cleared to make way for palm oil. By promoting sustainable palm oil, we’re protecting the forests while helping people earn a better living.
Tropical forests are a huge asset for developing countries – but we need them to be worth more standing than cut down. We’re supporting schemes that pay countries and local communities for providing the service of carbon storage for the benefit of all humanity.
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