story of parle-g biscuit in brief
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ραяℓε ρяσ∂υcтs ωαs εsтαвℓιsнε∂ αs α cσηғεcтισηεяү мαкεя ιη тнε vιℓε ραяℓε sυвυяв σғ мυмвαι, ιη 1929. ... ραяℓε-g вιscυιтs ωεяε εαяℓιεя cαℓℓε∂ 'ραяℓε gℓυcσ' вιscυιтs υηтιℓ тнε 1980s. тнε "g" ιη тнε ηαмε ραяℓε-g σяιgιηαℓℓү sтσσ∂ ғσя "gℓυcσsε", тнσυgн α ℓαтεя вяαη∂ sℓσgαη αℓsσ sтαтε∂ "g мεαηs gεηιυs".
σωηεя: ραяℓε ρяσ∂υcтs
cσυηтяү: ιη∂ια
тαgℓιηε: тнε тαsтү нεαℓтнү ғσσ∂: ωσяℓ∂'s ℓαяgεsт sεℓℓιηg вιscυιт
σωηεя: ραяℓε ρяσ∂υcтs
cσυηтяү: ιη∂ια
тαgℓιηε: тнε тαsтү нεαℓтнү ғσσ∂: ωσяℓ∂'s ℓαяgεsт sεℓℓιηg вιscυιт
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Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.[4]
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.[4]
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