Strategic marketing management definition
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Strategic marketing management is the identification of one or more sustainable competitive advantages a firm has in the market it serves or even the market it intend to serve and allocation of the resources it intends to exploit.
Strategic marketing management can be a loose agreement between two or more organization with a common purpose, or they could be highly formalized, commercial, contract driven agreement that establish a new entity,jointly owned by two or more parties.
Strategic marketing management can be a loose agreement between two or more organization with a common purpose, or they could be highly formalized, commercial, contract driven agreement that establish a new entity,jointly owned by two or more parties.
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