Strategic marketing planning establishes the----?
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Establishes Productmarket analysis, marketsegmentation, and competition analysis.
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Strategic market planning establishes the basis for marketing strategy.
Strategic market planning helps in analyzing the market trends and taking strategic steps to achieve the organization's ultimate goal of reaching the targeted consumer base. This strategy is prepared by the top-level seniors of the organization as they focus to use their limited resources in the best way. Strategic market planning helps managers to find which part of the market to target and which not. It helps divide large parts of markets into smaller parts according to a similar customer base and produce products to target that specific base.
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