strategy is a serendipity justify
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Strategic management is one of the most discussed issues in business studies. But what is strategy and does it improve business performance? This essay examines the relationship between strategic management and serendipity in light of strategic management studies.
Life is characterised by serendipity, and much of human culture is, in essence, a means to deal with the unpredictable. We can not know whether the next harvest will fail, whether we still have a job next year or whether we will die. Ancient systems, such as astrology and other forms of divination were developed to reduce uncertainty in people's lives.
After the era of enlightenment, divination was replaced by science, and we now rely on weather forecasters, medical professionals, engineers and other professionals to provide information to help us plan our lives.
What is valid for life, in general, is also adequate for managing an organisation. An organisation is a group of people that are bound together through a common goal. To increase the likelihood that organisations achieve objectives, they require management, i.e. actions of members of the organisation aimed at reducing uncertainty. One of the most significant uncertainties in business is the existence of competitors and their intrinsic unpredictable actions. Strategic management is a specific kind of management that seeks to reduce this uncertainty.
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